Finance, powered by people.
There’s always a light-bulb moment behind every great idea - and so it was with us.
Back in 2011, we were in the middle of the global financial crisis and bank funding for businesses had pretty much dried up, particularly for anything property related. At the same time banks had slashed rates on some accounts to near zero and people were struggling to get any kind of fair return on their money. Times were hard.
How could we join these two groups together, we wondered, and help solve these problems?
We realised how simple this relationship should be. We saw businesses who wanted to borrow, perhaps to build houses or invest in factories. And we saw people all around us - the man and woman on the street - who had money that could have been working harder for them.
The opportunity for growth was huge for everybody. There was money to help businesses invest and grow, and there was the chance for everyday investors to earn fair rates of interest. What's more, we felt that this growth could have a really positive impact on society.
We launched Assetz Capital in 2013 and since then our marketplace has become a simple and fair way to invest and borrow. We’re approaching our first £1bn lent to businesses and we’ve paid nearly £100m of gross interest to our lenders. Together we’re making a huge impact, funding the equivalent of 1 in every 100 new build homes in the UK last year.
In truth, none of this is 'new'. It's how finance always was. We've just taken things back to a simpler, smarter way, where growth happens for everybody.
It's always been possible - we've just opened the door again.
Fairer growth for all.
To inspire and lead improvements to the financial system. Where a fair and rewarding experience is achieved for everyone, and their rewards remain in balance, as we all thrive and grow together.
Built for you
We designed our platform for everybody. You can manually pick your own loans or let our automated systems manage your investments for you. And if you need help, there’s real people here to talk.
Fair for all
When it comes to lending and borrowing, lenders make money from the interest they charge borrowers. Because peer-to-peer lending is a direct relationship, and because we take a lower percentage of the interest as our fee – lower even than building societies – you get more of that interest.
Good for society
We provide the platform. You provide the funding. Businesses get the support. Together, we’re growing our communities and our economies – funding housebuilding initiatives, powering new industry, and creating new jobs.